WHATEVER
IT TAKES

Limited edition book publishers Genesis Publications interview all of their celebrity authors for the making of their books,

We suggested using parts of this audio along with original photographs from the book to create a series of videos designed to be released on specific dates as part of a viral campaign. In this video, Tom Morello talks about working with
Genesis Publications and life as a guitarist. Tom's words and the video created a real-time buzz for the pre-release of his book 'Whatever it Takes'.