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why video?

• visitors spend 88% more time on a website with video
• 33% of all online activity is spent watching videos globally
• viewers retain 95% of a message when they watch it in a video

the rise video storytelling

According to Cisco's Annual Internet Report, by the end of 2025, video will account for 85% of all consumer internet traffic. The surge in video consumption isn't limited to entertainment; it also extends to business and marketing strategies.

documentary style

Documentary-style shooting has experienced
a significant surge in popularity in recent years,
a trend that will continue into 2025. More and
more brands are looking for ways to authentically
connect with their audiences. (commercial filmmaking trend report 2025).

real life storytelling

AI is dominating the headlines, promising to solve everything. Audiences however are craving reality and want to connect with what matters most: people, and the real stories behind them (cftr 2025)

we have a huge network of creative freelancers

we create a bespoke teams for every project from our extensive international network of experts, creatve and technicians. from graphics to award winning camera operators to industry leading sound engineers and editors, we have the perfect crew for you.

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producer, photographer & founder

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director of photography & director

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head of sound

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artistic director

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graphic designer

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writer, illustrator and editor

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sound editor

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sound operator

Camera

TV EXPERTISE

spontaneous media founder - matthew gordon is an award-winning television executive producer with more than 20 years experience working in factual television. 

matthew has made films and series on a wide variety of subjects: history, true crime, consumer advice, antiques, interior design, access documentaries, police, technology, celebrity interview, live studio, music, kids tv, review shows, clip shows, investigative, news, topical, chat show, magazine show, selling....
 
he has had multiple award nominations including best documentary, best factual series, returning series and limited series. in 2023 two projects for amazon prime video won
best documentary and best true crime series at the tbi / mipcom content innovation awards in cannes.
Late Night Snack
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